fruce.

/“fru-ce/ fusion of fruits.

Made in 2016, Singapore's very own homegrown dessert beverage brand was created with the aim of delivering customers an experience with dessert beverages which otherwise cannot be found in Asia. The premise of Fruce is to quintessentially curate flavours and textures in a beverage that caters to the local palette.

From early 2020 to late 2021, I was given the opportunity to be a freelance Illustrator for Fruce whereby I come up with fun visuals to enhance their brand on Instagram. Head over to @fruce.sg on Instagram to see more! 

2020

April 2020

In late August, Fruce opened their second outlet at NEX, Serangoon. Below are some illustrations I made for their socials, where I was tasked to create a visual map layout of their two outlets in NEX and Wisma Atria (yellow and blue respectively) for easy understanding. 

August 2020

Below are some rejected Illustration pieces from their collaboration with Grab that I’ve grown to like.

December 2020

Some recent works I’ve done in late last year.