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<channel>
	<title>nad &#124; portfolio</title>
	<link>https://nadiah.work</link>
	<description>nad &#124; portfolio</description>
	<pubDate>Sun, 21 May 2023 07:00:10 +0000</pubDate>
	<generator>https://nadiah.work</generator>
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	<item>
		<title>Home</title>
				
		<link>https://nadiah.work/Home</link>

		<pubDate>Tue, 11 May 2021 05:52:42 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/Home</guid>

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	<item>
		<title>- bollywood's magic masala</title>
				
		<link>https://nadiah.work/bollywood-s-magic-masala</link>

		<pubDate>Sun, 21 May 2023 07:00:10 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/bollywood-s-magic-masala</guid>

		<description>bollywood’s magic masala.

(Re)appraising relationships between India’s commercial art and 1970–80s Masala film narratives.

May 2023









	
&#60;img width="1085" height="1500" width_o="1085" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d0dbcb3bd0009c109fba1fdd959970cf97db6bf1e8e5d7bfad80073d1d3b2f3e/01.-amar-akbar-anthony-1977.jpeg" data-mid="179425503" border="0"  src="https://freight.cargo.site/w/1000/i/d0dbcb3bd0009c109fba1fdd959970cf97db6bf1e8e5d7bfad80073d1d3b2f3e/01.-amar-akbar-anthony-1977.jpeg" /&#62;
&#60;img width="1085" height="1500" width_o="1085" height_o="1500" data-src="https://freight.cargo.site/t/original/i/86113a8e136a41ad3652ef82e3d64e5f71f5224ccd7b9a566b7635b04c800d12/04.-coolie-1983.png" data-mid="179425504" border="0"  src="https://freight.cargo.site/w/1000/i/86113a8e136a41ad3652ef82e3d64e5f71f5224ccd7b9a566b7635b04c800d12/04.-coolie-1983.png" /&#62;
&#60;img width="1085" height="1500" width_o="1085" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1e95c422cf30484edf28850bf1ec719aae8b0f2d46f27f80b088392526aefb5f/06.-suhaag-1979.jpg" data-mid="179425505" border="0"  src="https://freight.cargo.site/w/1000/i/1e95c422cf30484edf28850bf1ec719aae8b0f2d46f27f80b088392526aefb5f/06.-suhaag-1979.jpg" /&#62;


(From Left)
Amar Akbar Anthony (1977), Coolie (1983), Suhaag (1979)
Director: Manmohan Desai
Poster Artist: Diwakar Karkare





	
The masala genre–a hybrid genre that blends comedy, melodrama, romance, action and musical–grew in popularity due to its ability to evoke high-strung emotions in under one film. In a time where hand-painting was the medium of choice, masala posters were treated as a dramatic piece of visual language due to an artist’s ability to tell a story on canvas to mirror the range of emotions in its narrative. However, with the emergence of technology, the preference for digital methods has led to a possible death of India’s visual culture.
As such, this project aims to revive and appreciate India’s lost art of hand-painting through its ability to exhibit masala narratives using emotional storytelling, in hopes of sparking conversations on its continuing relevance as an advertising medium for Bollywood films.


	







	
	
	Bollywood’s Magic Masala is a series of abstract emotional landscapes based on data of varied emotional levels collected from watching blockbuster masala films by filmmaker Manmohan Desai. Showcased through unconventional mediums of 1.5 meter larger-than-life art pieces and originally crafted lino print posters, the outcomes of this project are influenced by prominent characteristics of a hand-painted commercial film poster, where painters use techniques of collaging, layering and overpainting as means to convey emotional appeal to mass audiences.


	


	(01) Emotional Longevity is an art installation that ties the artistic technique of India’s commercial painters with the filmic narratives of masala movies through data. Emotions are translated through the use of five different colours, each representing a level of emotion from 1 to 5 according to the emoted data recorded.
The art piece’s extreme length of over 1.5 meters is a depiction of the 3-hour movie experience of a Bollywood film, and its ability to evoke extensive feelings in just one setting.



	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5fe2a6dcd8f6d054d4ef03f14fbcf9675bf82d75195ae6ff6160dda759cb220/NadiahRosli_a1.jpg" data-mid="179425547" border="0"  src="https://freight.cargo.site/w/1000/i/e5fe2a6dcd8f6d054d4ef03f14fbcf9675bf82d75195ae6ff6160dda759cb220/NadiahRosli_a1.jpg" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/5922a2d5a44a0e882597978785b3b09e283f29108776281ff7353ad712848f53/Timelapse_3.gif" data-mid="179425736" border="0"  src="https://freight.cargo.site/w/640/i/5922a2d5a44a0e882597978785b3b09e283f29108776281ff7353ad712848f53/Timelapse_3.gif" /&#62;


	
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/13eb3d577fd4302f050e1c496071606a3772590452b887c78836e8e0990240c1/final-landscape.jpg" data-mid="179426071" border="0"  src="https://freight.cargo.site/w/1000/i/13eb3d577fd4302f050e1c496071606a3772590452b887c78836e8e0990240c1/final-landscape.jpg" /&#62;



	Emotional Longevity150cm x 45cmAcrylic on Paper.
	(From Top)Amar Akbar Anthony (1977),
Coolie (1983), Suhaag (1979)


	

	(02) Form Exaggeration Poster series is a collection of poster art showcasing a different intrepetation of Bollywood posters through filled-colour illustrations inspired by dramatic formations of movie characters from these masala films. In filmmaker Manmohan Desai’s masala films, exaggeration is a key driving force in enabling actors to depict a certain dramatisation of feeling, provoking high intensity of emotions for audiences to experience as they enjoy these movies.Choice of medium–lino printing–is inspired by India’s blockprinting technique, as well as to bring out commercial poster characteristics of layering and collaging in conveying a film’s narrative.



	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2230c8e57f2b23d49f5f932cabd88d2ae7342f5517f9281cc070856e55d5d886/NadiahRosli_c1.jpg" data-mid="179426224" border="0"  src="https://freight.cargo.site/w/1000/i/2230c8e57f2b23d49f5f932cabd88d2ae7342f5517f9281cc070856e55d5d886/NadiahRosli_c1.jpg" /&#62;



	&#60;img width="1907" height="1206" width_o="1907" height_o="1206" data-src="https://freight.cargo.site/t/original/i/d264b8d1f30c170b4266632af0b10a9622fc1cdcf7ed9652a227e763729e9f10/Table-Setup_Lino-Stamps.jpg" data-mid="179426517" border="0"  src="https://freight.cargo.site/w/1000/i/d264b8d1f30c170b4266632af0b10a9622fc1cdcf7ed9652a227e763729e9f10/Table-Setup_Lino-Stamps.jpg" /&#62;

	Form Exaggeration Poster Series42cm x 59.4cmLino Print on Paper.


	

	(03) The Masala Publications is a 3-part publication series that acts as an information booklet about the Bollywood’s Magic Masala project, with each corresponding to the three key masala films of filmmaker Manmohan Desai–Amar Akbar Anthony (1977), Coolie (1983) and Suhaag (1979). In addition to background context of India’s commercial art and the key masala narratives, each book showcases the film’s emotional data that inspired the outcomes of this project.



	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6511f8e0741417c509fcc0df90aabab0020af048913a949df5d559fdc6d46549/NadiahRosli_d1.gif" data-mid="179426680" border="0"  src="https://freight.cargo.site/w/1000/i/6511f8e0741417c509fcc0df90aabab0020af048913a949df5d559fdc6d46549/NadiahRosli_d1.gif" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49d8cf00ac9670cf2de16212495a96670a3ae5d4f1c07f4f348f7696fb6e5b0d/NadiahRosli_d3.gif" data-mid="179426682" border="0"  src="https://freight.cargo.site/w/1000/i/49d8cf00ac9670cf2de16212495a96670a3ae5d4f1c07f4f348f7696fb6e5b0d/NadiahRosli_d3.gif" /&#62;



	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8863bcbbd2172d20625b93e6212a9b7c9341c9a6f0c27bb50576932a04b832e3/NadiahRosli_e1.gif" data-mid="179426683" border="0"  src="https://freight.cargo.site/w/1000/i/8863bcbbd2172d20625b93e6212a9b7c9341c9a6f0c27bb50576932a04b832e3/NadiahRosli_e1.gif" /&#62;


	11.2cm x 21cm40pp, RecypalThread Sewn.


	

	(04) Creative Process Journal&#38;nbsp;is a ring-binded publication that acts as a form of documentation of the creative journey of this project, including research findings, experimentations and its outcomes, lecturer consultations and the various other whacky incidents that took place in our school studio, D301.



	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c02c41e25d80347d4ef650b7ddc02766f6044c0ce7684d45da682fc34b5d114/NadiahRosli_f1.jpg" data-mid="179426977" border="0"  src="https://freight.cargo.site/w/1000/i/7c02c41e25d80347d4ef650b7ddc02766f6044c0ce7684d45da682fc34b5d114/NadiahRosli_f1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/506dad2c7f3ce3e32a8f1b0a5d74af42f5dd71142f864791cc34245989761b72/NadiahRosli_f2.gif" data-mid="179426978" border="0"  src="https://freight.cargo.site/w/1000/i/506dad2c7f3ce3e32a8f1b0a5d74af42f5dd71142f864791cc34245989761b72/NadiahRosli_f2.gif" /&#62;


	
More information about this project can be found on magicmasala.cargo.site.
	
</description>
		
	</item>
		
		
	<item>
		<title>- my twisted objective</title>
				
		<link>https://nadiah.work/my-twisted-objective</link>

		<pubDate>Tue, 11 May 2021 05:52:42 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/my-twisted-objective</guid>

		<description>my twisted objective.



Finding value in the useless.
For the first semester of college, I was given a major assignment to create a series of media in relation to the Absurd Object – Concrete Phone. As the vintage phone is the main object of my project, I decided to go for a vintage pop vibe by using bright colours and funky typefaces for the publication.

April 2020




&#60;img width="5834" height="7027" width_o="5834" height_o="7027" data-src="https://freight.cargo.site/t/original/i/d7928b82b360121f85a7e1a446adbf8d631ea7c8ad0a2adeb00f40fb18113b49/wow-09.png" data-mid="108055698" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/d7928b82b360121f85a7e1a446adbf8d631ea7c8ad0a2adeb00f40fb18113b49/wow-09.png" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/947608b75bba25ce069b48c1088918c6b6306c5dde41ade5eb9331c134125713/IMG_8101.jpg" data-mid="108055735" border="0"  src="https://freight.cargo.site/w/1000/i/947608b75bba25ce069b48c1088918c6b6306c5dde41ade5eb9331c134125713/IMG_8101.jpg" /&#62;



	&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/5fd14b220348274c0f4edbbec9709b6b39fc5dbfe58992d9d16ba5bb596ee6f2/IMG_8095.jpg" data-mid="108055734" border="0"  src="https://freight.cargo.site/w/1000/i/5fd14b220348274c0f4edbbec9709b6b39fc5dbfe58992d9d16ba5bb596ee6f2/IMG_8095.jpg" /&#62;


	




I made a plastic cover for my publication to be used as a sleeve. I printed the stickers and pasted them onto the sleeve to enhance the concept I wanted for this project.







	

</description>
		
	</item>
		
		
	<item>
		<title>- lino cat</title>
				
		<link>https://nadiah.work/lino-cat</link>

		<pubDate>Thu, 23 Feb 2023 09:43:03 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/lino-cat</guid>

		<description>linocut project.



Spoo!
For an Image-Making workshop held in school, we were given the opportunity to create our own designs to carve on a linocut board. Once done, we proceeded to learn lino printing and experimenting with different colours and techniques!
As the premise of the workshop surrounds ‘bottles’, I illustrated a cat trapped in a bottle saying the word “Oops!” (although once printed, I realised I did it backwards) as inspired by an incident that actually happened to my own dear cat.

October 2022










&#60;img width="1358" height="3358" width_o="1358" height_o="3358" data-src="https://freight.cargo.site/t/original/i/b9086a34ea35c9e8b20445897da23ddf57af4c00c33508864ba44d8331d9e638/final.png" data-mid="169416425" border="0"  src="https://freight.cargo.site/w/1000/i/b9086a34ea35c9e8b20445897da23ddf57af4c00c33508864ba44d8331d9e638/final.png" /&#62;



	
&#60;img width="2482" height="3510" width_o="2482" height_o="3510" data-src="https://freight.cargo.site/t/original/i/a65cd1dff8b20c997f21f956661def00cc9e63bbb0aa8392159c4c33f2cb101b/2.jpg" data-mid="169416430" border="0"  src="https://freight.cargo.site/w/1000/i/a65cd1dff8b20c997f21f956661def00cc9e63bbb0aa8392159c4c33f2cb101b/2.jpg" /&#62;
&#60;img width="2482" height="3510" width_o="2482" height_o="3510" data-src="https://freight.cargo.site/t/original/i/7b181609462d9862b7d837cc84d974e839bb7af717cdcecf7a94ef67287ed162/1.jpg" data-mid="169416429" border="0"  src="https://freight.cargo.site/w/1000/i/7b181609462d9862b7d837cc84d974e839bb7af717cdcecf7a94ef67287ed162/1.jpg" /&#62;





	
	Scanned results are shown above!&#38;nbsp;

</description>
		
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	<item>
		<title>- fruce</title>
				
		<link>https://nadiah.work/fruce</link>

		<pubDate>Tue, 01 Mar 2022 03:48:28 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/fruce</guid>

		<description>
	
	fruce.



/“fru-ce/ fusion of fruits.
Made in 2016, Singapore's very own homegrown dessert beverage brand was created with the aim of delivering customers an experience with dessert beverages which otherwise cannot be found in Asia. The premise of Fruce is to quintessentially curate flavours and textures in a beverage that caters to the local palette.From early 2020 to late 2021, I was given the opportunity to be a freelance Illustrator for Fruce whereby I come up with fun visuals to enhance their brand on Instagram. Head over to @fruce.sg on Instagram to see more!&#38;nbsp;

2020




	&#60;img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/ca512bc381f225afbeca09f1e9c2295442ecd8e58660d526969a78553a59679d/Artboard-1-copy-100.jpg" data-mid="134946352" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ca512bc381f225afbeca09f1e9c2295442ecd8e58660d526969a78553a59679d/Artboard-1-copy-100.jpg" /&#62;
&#60;img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/1ac32c916d37672dbfb070edf13f12dc75d7059d3da14072d508e0ebf7304499/Artboard-3-copy-100.jpg" data-mid="134946358" border="0"  src="https://freight.cargo.site/w/1000/i/1ac32c916d37672dbfb070edf13f12dc75d7059d3da14072d508e0ebf7304499/Artboard-3-copy-100.jpg" /&#62;

	

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e900752d175e182d5e948f7399db54f1fd10fe42907041e9be77208dd745c30/Artboard-1-copy-2-100.jpg" data-mid="134946351" border="0"  src="https://freight.cargo.site/w/1000/i/3e900752d175e182d5e948f7399db54f1fd10fe42907041e9be77208dd745c30/Artboard-1-copy-2-100.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/442221615baf86b88c10ea01993d2490a4145fa4299408706782d1daacd6f8dd/Artboard-2-copy-2-100.jpg" data-mid="134946354" border="0"  src="https://freight.cargo.site/w/1000/i/442221615baf86b88c10ea01993d2490a4145fa4299408706782d1daacd6f8dd/Artboard-2-copy-2-100.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b688533be494be26e7f852cca20861c66a586343dbf52eea1e55faefa9273ba1/Artboard-3-copy-2-100.jpg" data-mid="134946357" border="0"  src="https://freight.cargo.site/w/1000/i/b688533be494be26e7f852cca20861c66a586343dbf52eea1e55faefa9273ba1/Artboard-3-copy-2-100.jpg" /&#62;

April 2020




	
	In late August, Fruce opened their second outlet at NEX, Serangoon. Below are some illustrations I made for their socials, where I was tasked to create a visual map layout of their two outlets in NEX and Wisma Atria (yellow and blue respectively) for easy understanding.&#38;nbsp;


	


	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fc11a857f3e466113e999498ade66347d21cadb0e018f18fcd7f32f2d3876b4e/direction-2-100.jpg" data-mid="134946362" border="0"  src="https://freight.cargo.site/w/1000/i/fc11a857f3e466113e999498ade66347d21cadb0e018f18fcd7f32f2d3876b4e/direction-2-100.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aae041afba27195648714510aa1fee5f40ae0ee8c4fea2d88e539d65572708c1/direction-100.jpg" data-mid="134946363" border="0"  src="https://freight.cargo.site/w/1000/i/aae041afba27195648714510aa1fee5f40ae0ee8c4fea2d88e539d65572708c1/direction-100.jpg" /&#62;
August 2020




	
	Below are some rejected Illustration pieces from their collaboration with Grab that I’ve grown to like.


	


	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b3cf984152bb3411fbaf9a5b3f75a6c8e2b625ed64b53de9fea3a180996abc4a/Artboard-1-100.jpg" data-mid="134946353" border="0"  src="https://freight.cargo.site/w/1000/i/b3cf984152bb3411fbaf9a5b3f75a6c8e2b625ed64b53de9fea3a180996abc4a/Artboard-1-100.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7ae244a427b53faf1ce6b217a0af16e9b7c8597a40a8c07cc5eb0fe82739709b/Artboard-2-100.jpg" data-mid="134946356" border="0"  src="https://freight.cargo.site/w/1000/i/7ae244a427b53faf1ce6b217a0af16e9b7c8597a40a8c07cc5eb0fe82739709b/Artboard-2-100.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0e5f9da18b3e1b8877322aa9c4830d85cef803cb97df0fc04c359a0e2263f222/Artboard-3-100.jpg" data-mid="134946359" border="0"  src="https://freight.cargo.site/w/1000/i/0e5f9da18b3e1b8877322aa9c4830d85cef803cb97df0fc04c359a0e2263f222/Artboard-3-100.jpg" /&#62;

December 2020



	
	Some recent works I’ve done in late last year.&#38;nbsp;


	

	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2efb3b34a8a2909e17125a46c482ca670c395f0351ac77015d66b77573a285d5/IGP-Ver-3-100.jpg" data-mid="134946365" border="0"  src="https://freight.cargo.site/w/1000/i/2efb3b34a8a2909e17125a46c482ca670c395f0351ac77015d66b77573a285d5/IGP-Ver-3-100.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d48a16e840850210b2766bf9af43fe3da38efbb3ca2a5a94a33f181d27546be3/delivery-100.jpg" data-mid="134946361" border="0"  src="https://freight.cargo.site/w/1000/i/d48a16e840850210b2766bf9af43fe3da38efbb3ca2a5a94a33f181d27546be3/delivery-100.jpg" /&#62;
&#60;img width="2251" height="2251" width_o="2251" height_o="2251" data-src="https://freight.cargo.site/t/original/i/665f25bfef03e9404f229f9a4339ba36fa835170da739b3b8423accca27c60d4/delivery-post_IGP-Ver-2.jpg" data-mid="134946360" border="0"  src="https://freight.cargo.site/w/1000/i/665f25bfef03e9404f229f9a4339ba36fa835170da739b3b8423accca27c60d4/delivery-post_IGP-Ver-2.jpg" /&#62;

November 2021
</description>
		
	</item>
		
		
	<item>
		<title>- adventure in a box</title>
				
		<link>https://nadiah.work/adventure-in-a-box</link>

		<pubDate>Wed, 02 Mar 2022 09:28:28 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/adventure-in-a-box</guid>

		<description>
	
 
	
	adventure in a box.



As part of the RSA Student Design Awards 2022,&#38;nbsp;we tackled Brief 6 (Press Play) where it questions the notion of ‘How might we support all families, carers, and communities to play and learn more creatively at home?’




	


	


	The abrupt shift to home learning during the pandemic sharpened the inequality in learning across different countries. With that being said, the benefits of creative learning and supportive environment are huge. However, families and communities need support with capacity and access to resources to engage in playful parenting and learning through play.
The brief challenges us to create opportunities for creative learning and play outside of formal school envrionments, and are embedded in the learner’s local envrionment whether that be their community or home. It is important that our approach shifts current thinking on how learning happens by reimagining play and creating the conditions that allow learning through play to thrive.
Below are the presentation boards needed for submission for the RSA Student Design Awards that consists of the final content for our solution.
Ideation, Research, Product by
Javeen, Nadiah and Disha
Art Direction and Video by
NadiahFebruary 2022

 
	&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/902bebcf10d0318dac519dad5fd9a8fe4ef26652062fb504f068b42d449ebbfc/IMG_9515.jpg" data-mid="135074484" border="0"  src="https://freight.cargo.site/w/1000/i/902bebcf10d0318dac519dad5fd9a8fe4ef26652062fb504f068b42d449ebbfc/IMG_9515.jpg" /&#62;&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/e32a0a78c5aeff118bfd47cdbd62487b2a1cc6525a2055d986bacef1bea5506a/IMG_9532.jpg" data-mid="135074483" border="0"  src="https://freight.cargo.site/w/1000/i/e32a0a78c5aeff118bfd47cdbd62487b2a1cc6525a2055d986bacef1bea5506a/IMG_9532.jpg" /&#62;


	
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/38d1139808b3831b5816c3baaedc26cf73cfd9ce892a4ab62a145440014ada55/Presenter-Boards2.jpg" data-mid="135074497" border="0"  src="https://freight.cargo.site/w/1000/i/38d1139808b3831b5816c3baaedc26cf73cfd9ce892a4ab62a145440014ada55/Presenter-Boards2.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/471554b4ebd92c1cb12839c0faec35e09a4a058bbf47e73d30d021ed4fb16464/Presenter-Boards4.jpg" data-mid="135074494" border="0"  src="https://freight.cargo.site/w/1000/i/471554b4ebd92c1cb12839c0faec35e09a4a058bbf47e73d30d021ed4fb16464/Presenter-Boards4.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5beac2c2bbbd2e79713b51ed0f75678f1acd31bea0987ba1dad17ac352bd48d0/Presenter-Boards3.jpg" data-mid="135074495" border="0"  src="https://freight.cargo.site/w/1000/i/5beac2c2bbbd2e79713b51ed0f75678f1acd31bea0987ba1dad17ac352bd48d0/Presenter-Boards3.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/32ddade411957dea5e7631d68f63a22ac6560e1c268008c376ef4b643f59c3d3/Presenter-Boards5.jpg" data-mid="135074491" border="0"  src="https://freight.cargo.site/w/1000/i/32ddade411957dea5e7631d68f63a22ac6560e1c268008c376ef4b643f59c3d3/Presenter-Boards5.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/1237da42d16ab526f37fd68738119f7f227dae9743c19e5f9efb6cbc6d2ba923/Presenter-Boards6.jpg" data-mid="135074490" border="0"  src="https://freight.cargo.site/w/1000/i/1237da42d16ab526f37fd68738119f7f227dae9743c19e5f9efb6cbc6d2ba923/Presenter-Boards6.jpg" /&#62;


	



</description>
		
	</item>
		
		
	<item>
		<title>- squid game</title>
				
		<link>https://nadiah.work/squid-game</link>

		<pubDate>Sun, 06 Mar 2022 04:26:50 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/squid-game</guid>

		<description>
	
 
	
	have you heard of squid game?



Described on news outlets as Netflix’s most-watched and critically acclaimed show with over 111 million views worldwide, ‘Squid Game’ has taken over social media with its fresh yet daunting narrative about money hunger and raw human nature. In addition to its great storytelling, the use of Korean children's games in the show played a much bigger role in the show’s massive success with people of all ages taking a turn in playing these games in real life.




	


	


	As part of a Computation module in school, I was tasked to visualise, contextualise and interpret a dataset in the world of my choosing and create my very own interpretation of this data through code visualisation on p5js. 
With that being said, I was fascinated with the idea of diving into the pop culture surrounding the Netflix show ‘Squid Game’. With ‘Squid Game’ becoming one of the most watched series of all time, it is no surprise that it has taken a permanent space on all platforms of social media within the month of its release. The phenomenon of ‘Squid Game’ shook the entertainment industry worldwide, creating a spot in mainstream culture.
Click here to read more.&#38;nbsp;
November 2021

 

	&#60;img width="473" height="709" width_o="473" height_o="709" data-src="https://freight.cargo.site/t/original/i/e972f13c280554be2df8243cb01507dfed67f9ffa981b562079c15eb159448ff/squid-game-crowd-i120012.jpeg" data-mid="135430482" border="0"  src="https://freight.cargo.site/w/473/i/e972f13c280554be2df8243cb01507dfed67f9ffa981b562079c15eb159448ff/squid-game-crowd-i120012.jpeg" /&#62;


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ab838b0dfb271bd7715b4a36a7f34fd72f0db5f1d3e2d60f783315db7fe7eee/support-3_nad.jpeg" data-mid="135430489" border="0"  src="https://freight.cargo.site/w/1000/i/7ab838b0dfb271bd7715b4a36a7f34fd72f0db5f1d3e2d60f783315db7fe7eee/support-3_nad.jpeg" /&#62;


	From my data visualisation, it is interesting to conclude how the entertainment industry plays such a vital role in providing asian representation and popularising known cultures in mainstream media. ‘Squid Game’ is a prime example of this.
 Through the portrayal of local Korean childhood activities in a popular Netflix show streamed across the world, it educates the public about the rich culture of Korea and provides viewers a chance to try these games for themselves, bringing these activities overseas and worldwide as well.


	The release of the show ‘Squid Game’ has led to such a massive popularity, turning Korea’s local activities into trends that encourage people everywhere to try, breaking language barriers and providing a richer experience about the country.


	
&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/dd91a0db3202bf68358d6d8f540e3c95e238087fc7b77bb5b96e719fdc9b278d/gallery-3_nad.jpeg" data-mid="135430594" border="0"  src="https://freight.cargo.site/w/1000/i/dd91a0db3202bf68358d6d8f540e3c95e238087fc7b77bb5b96e719fdc9b278d/gallery-3_nad.jpeg" /&#62;
&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/828f1684937e60855d38fb0a4e5d40a7cd40909e603c72c1ec68560c551a66f1/gallery-4_nad.jpeg" data-mid="135430593" border="0"  src="https://freight.cargo.site/w/1000/i/828f1684937e60855d38fb0a4e5d40a7cd40909e603c72c1ec68560c551a66f1/gallery-4_nad.jpeg" /&#62;
&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/9d4acb598268beb3258ece0909d9b0ab6ec90f501ec2780c2f4b54dfdce9f16d/gallery-2_nad.jpeg" data-mid="135430595" border="0"  src="https://freight.cargo.site/w/1000/i/9d4acb598268beb3258ece0909d9b0ab6ec90f501ec2780c2f4b54dfdce9f16d/gallery-2_nad.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be9b6eaf4fa1a0b83e18241775f31a83cceb10284bb8cb1bb727d5a6e6801bc8/artefact-3_nad.jpeg" data-mid="135430596" border="0"  src="https://freight.cargo.site/w/1000/i/be9b6eaf4fa1a0b83e18241775f31a83cceb10284bb8cb1bb727d5a6e6801bc8/artefact-3_nad.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9996a26671ee9cc572f34f70ab1d231146610f9d59cbd45ed11dcd460b9c0fb5/artefact-1_nad.jpeg" data-mid="135430598" border="0"  src="https://freight.cargo.site/w/1000/i/9996a26671ee9cc572f34f70ab1d231146610f9d59cbd45ed11dcd460b9c0fb5/artefact-1_nad.jpeg" /&#62;
&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/08812834acdc27b8abda3d4d1698a2a4d721aa446b013dcdea22cb3d84cbdd84/gallery-1_nad.jpeg" data-mid="135430592" border="0"  src="https://freight.cargo.site/w/1000/i/08812834acdc27b8abda3d4d1698a2a4d721aa446b013dcdea22cb3d84cbdd84/gallery-1_nad.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d929da43e3bca78214cf2f75ebf2fd2b65ee5f61522f4080e147ba90831cbb44/artefact-4_nad.jpeg" data-mid="135430597" border="0"  src="https://freight.cargo.site/w/1000/i/d929da43e3bca78214cf2f75ebf2fd2b65ee5f61522f4080e147ba90831cbb44/artefact-4_nad.jpeg" /&#62;


	


	A rippling motion that depicts how the implications of Squid Game led to a worldwide phenomenon.
	My artefact focuses on the main visual of Squid Games that is shown to the contestants, three primary shapes which are the important elements in creating the gamefloor for the popular children game. These primary shapes have become a prominent symbol and brand of the show, known by the masses. I decided to utilise these shapes and create a rippling effect where it starts small before growing massive in size. This relates back to my conclusion on my data, on how the release of Squid Games has led to a worldwide phenomenon on social media, where people of all ages would come together to participate in the children games played in the show.

The colours I have chosen for each primary shape relates back to the colours I picked for my data visualisation, which represents the three most popular games from the show. In addition, what users would notice when they move their mouse slowly across the screen, is the evolving of colours to a sinister red, which I utilised to depict the terrifying nature of the show's plot where contestants would lose their lives in return for taking part in these games.




&#60;img width="640" height="344" width_o="640" height_o="344" data-src="https://freight.cargo.site/t/original/i/bdb51216dcdff92fcda5a5e947906faf073b305bdc01b87dbfbe5bf95e0ec692/Screen-Recording-2022-03-06-at-12.54.57-PM.gif" data-mid="135430887" border="0"  src="https://freight.cargo.site/w/640/i/bdb51216dcdff92fcda5a5e947906faf073b305bdc01b87dbfbe5bf95e0ec692/Screen-Recording-2022-03-06-at-12.54.57-PM.gif" /&#62;

If you would like to view and interact with the code, click here.&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>- perfume: story of a murderer</title>
				
		<link>https://nadiah.work/perfume-story-of-a-murderer</link>

		<pubDate>Tue, 11 May 2021 05:52:42 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/perfume-story-of-a-murderer</guid>

		<description>
	perfume: the story of a murderer.



&#60;img width="4873" height="3249" width_o="4873" height_o="3249" data-src="https://freight.cargo.site/t/original/i/c932adfeb34ef9394917102c7238876955a6693cbc9555706af65a356df8cadb/IMG_6524.jpg" data-mid="108058427" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/c932adfeb34ef9394917102c7238876955a6693cbc9555706af65a356df8cadb/IMG_6524.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ae2f69b28b2309b383fa7620ef27aa5037b9a0be607bfcc7f14454a1b2e86003/IMG_6470.jpg" data-mid="108058452" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/ae2f69b28b2309b383fa7620ef27aa5037b9a0be607bfcc7f14454a1b2e86003/IMG_6470.jpg" /&#62;


	









Do judge a book by its cover.
Brief: Penguin Modern Classics are redesigning some of their book covers and have commissioned me to produce photographic material that will be used in their two new book cover designs. The assignment is to use product photography for the other.&#38;nbsp;
The book that I picked is titled ‘Perfume: The Story of a Murderer’ where it tells the story of Jean-Baptiste Grenouille, an unloved orphan in 18th-century France who is born with an exceptional sense of smell, capable of distinguishing a vast range of scents in the world around him. He ends up murdering several women to capture ther unique scents.&#38;nbsp;December 2020





&#60;img width="788" height="1238" width_o="788" height_o="1238" data-src="https://freight.cargo.site/t/original/i/00e28c2a342bd5b27e0aede4696b5715a7f060a399ba5ae38edb2f4d4627df0e/Final-Submission-01.jpg" data-mid="108058419" border="0"  src="https://freight.cargo.site/w/788/i/00e28c2a342bd5b27e0aede4696b5715a7f060a399ba5ae38edb2f4d4627df0e/Final-Submission-01.jpg" /&#62;
&#60;img width="788" height="1239" width_o="788" height_o="1239" data-src="https://freight.cargo.site/t/original/i/ef4c14b96137de753f4ad7831015e5b41391eb5b0fd820042d20d57f61b7e6e4/Final-Submission-03.jpg" data-mid="108058420" border="0"  src="https://freight.cargo.site/w/788/i/ef4c14b96137de753f4ad7831015e5b41391eb5b0fd820042d20d57f61b7e6e4/Final-Submission-03.jpg" /&#62;





&#60;img width="3141" height="4712" width_o="3141" height_o="4712" data-src="https://freight.cargo.site/t/original/i/09b1b1858556026ce7a57941d5b3b6ea9c196d4829254ddfccec3a04f6153e26/IMG_6538.jpg" data-mid="108058426" border="0"  src="https://freight.cargo.site/w/1000/i/09b1b1858556026ce7a57941d5b3b6ea9c196d4829254ddfccec3a04f6153e26/IMG_6538.jpg" /&#62;
&#60;img width="3098" height="4647" width_o="3098" height_o="4647" data-src="https://freight.cargo.site/t/original/i/0dbdf3b40c22914367c1793a4c330ded671a8efbc46c0d6e1fc0cc8606761bc3/IMG_6485.jpg" data-mid="108058451" border="0"  src="https://freight.cargo.site/w/1000/i/0dbdf3b40c22914367c1793a4c330ded671a8efbc46c0d6e1fc0cc8606761bc3/IMG_6485.jpg" /&#62;
&#60;img width="2847" height="4270" width_o="2847" height_o="4270" data-src="https://freight.cargo.site/t/original/i/fcdda7af4fb073a2cc0a0fb06c859a548e7c72e9744dc3d0c606307c2e40210d/IMG_6482.jpg" data-mid="108058450" border="0"  src="https://freight.cargo.site/w/1000/i/fcdda7af4fb073a2cc0a0fb06c859a548e7c72e9744dc3d0c606307c2e40210d/IMG_6482.jpg" /&#62;
&#60;img width="3289" height="4934" width_o="3289" height_o="4934" data-src="https://freight.cargo.site/t/original/i/0ab5e105f798e78f749b251fee0193dfe7c0b5a4b7fc835886cbe5e2d67c6150/IMG_6511.jpg" data-mid="108058428" border="0"  src="https://freight.cargo.site/w/1000/i/0ab5e105f798e78f749b251fee0193dfe7c0b5a4b7fc835886cbe5e2d67c6150/IMG_6511.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>- visual compendium</title>
				
		<link>https://nadiah.work/visual-compendium</link>

		<pubDate>Thu, 23 Feb 2023 10:09:43 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/visual-compendium</guid>

		<description>
	
	a research compendium.



a publication on typography in cinema.
Typography design in film titles, such as title sequences and movie posters, has evolved since its birth in the early 1950s. Typography in film has always served a great purpose: to tell a story.
Hence, the progression of aesthetics has brought movie experience for audiences to new heights. With the evolvement of modern trends, it provides artists with more creative opportunities to experiment and create new typographic approaches that enriches storytelling of cinema.

March 2022




	
&#60;img width="956" height="1398" width_o="956" height_o="1398" data-src="https://freight.cargo.site/t/original/i/7b1d58ae0ee8b504df18d05b3c5159f03e00e4964b3cf7007ad25dfbf91c8255/1.png" data-mid="169417582" border="0" data-scale="73" src="https://freight.cargo.site/w/956/i/7b1d58ae0ee8b504df18d05b3c5159f03e00e4964b3cf7007ad25dfbf91c8255/1.png" /&#62;


	

&#60;img width="1810" height="1322" width_o="1810" height_o="1322" data-src="https://freight.cargo.site/t/original/i/7807b3a8a83adab1cebb3777ae520c4efb2a62abe9ba53c46dfe5ce9dc7d5cea/2.png" data-mid="169417583" border="0"  src="https://freight.cargo.site/w/1000/i/7807b3a8a83adab1cebb3777ae520c4efb2a62abe9ba53c46dfe5ce9dc7d5cea/2.png" /&#62;
&#60;img width="1810" height="1318" width_o="1810" height_o="1318" data-src="https://freight.cargo.site/t/original/i/c0b152203d1e7c0162810828206dff6063e2003e5b82cb2b38616aff0c96d22a/3.png" data-mid="169417584" border="0"  src="https://freight.cargo.site/w/1000/i/c0b152203d1e7c0162810828206dff6063e2003e5b82cb2b38616aff0c96d22a/3.png" /&#62;
&#60;img width="1812" height="1324" width_o="1812" height_o="1324" data-src="https://freight.cargo.site/t/original/i/c5849394886ff67abd391dbe0aed732bf7cb947097ebe35ef88b74556756b9ab/4.png" data-mid="169417585" border="0"  src="https://freight.cargo.site/w/1000/i/c5849394886ff67abd391dbe0aed732bf7cb947097ebe35ef88b74556756b9ab/4.png" /&#62;
&#60;img width="1814" height="1318" width_o="1814" height_o="1318" data-src="https://freight.cargo.site/t/original/i/2887ed89ee6e5b675becc34add7ac83ada8da9e9b484b9b97016998c00d702bd/6.png" data-mid="169417587" border="0"  src="https://freight.cargo.site/w/1000/i/2887ed89ee6e5b675becc34add7ac83ada8da9e9b484b9b97016998c00d702bd/6.png" /&#62;
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	Editorial New &#38;amp; Graphik Grotesk TypefaceRecypal Matt White 80gsm6.5 x 9.5 inches / 48ppDigital Printing / Open Binding


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	<item>
		<title>- sex education</title>
				
		<link>https://nadiah.work/sex-education</link>

		<pubDate>Fri, 31 Mar 2023 04:39:19 +0000</pubDate>

		<dc:creator>nad &#124; portfolio</dc:creator>

		<guid isPermaLink="true">https://nadiah.work/sex-education</guid>

		<description>
	
 
	
	bathroom confessions campaign.



As part of a live brief project given by global creative collective Forsman &#38;amp; Bodenfors,&#38;nbsp;we were given an opportunity to craft a campaign with the objective of making our favourite Netflix show into the number 1 most watched show in Singapore.Ideation and Research byAryaman, Jeong Yoon, Nadiah
Art Direction byNadiah
UI/UX Design byJeong YoonApril 2022





	


	


	The show that we picked to be the star of our campaign is the hit TV series Sex Education, due to it’s shock value of promoting a healthy and realistic perspective towards sex and relationships in unconventional ways. This show focuses on how sex affects teenagers socially and psychologically. Through a more light-hearted and comedic approach, it teaches people that it is okay to feel the way you do and it is alright to be confused and lost in terms of your sexuality and desires.

 

	&#60;img width="1200" height="680" width_o="1200" height_o="680" data-src="https://freight.cargo.site/t/original/i/2da34110bb947c00bd4b828f392ca173f399863c671b031ea02a37a4ff348538/44-3.jpeg" data-mid="173761251" border="0"  src="https://freight.cargo.site/w/1000/i/2da34110bb947c00bd4b828f392ca173f399863c671b031ea02a37a4ff348538/44-3.jpeg" /&#62;


	
&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/701524af7c94ce6ede0717fdb893d2a077745339ae492cf9aad5279f2604ef34/Live-Project---Final-Presentation-Group-7_Page_04.jpg" data-mid="173762720" border="0"  src="https://freight.cargo.site/w/1000/i/701524af7c94ce6ede0717fdb893d2a077745339ae492cf9aad5279f2604ef34/Live-Project---Final-Presentation-Group-7_Page_04.jpg" /&#62;
&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/11b41aeedabb1bddb79dee9944254696f222f8063ffa67c713d9875d4dc35d58/Live-Project---Final-Presentation-Group-7_Page_05.jpg" data-mid="173762727" border="0"  src="https://freight.cargo.site/w/1000/i/11b41aeedabb1bddb79dee9944254696f222f8063ffa67c713d9875d4dc35d58/Live-Project---Final-Presentation-Group-7_Page_05.jpg" /&#62;

Taken from Project Slides


	
	In a study conducted by the Association of Women for Action and Research (AWARE), out of the 800 responses noted, 60% of young people who have engaged in sexual activities, did not take any precaution to avoid pregnancy or sexually transmitted dieseases (STDs).&#38;nbsp;The survey revealed that many were unsure about approaching their parents to discuss sexual issues, perceiving them to be unsupportive.&#38;nbsp;For half the sexual health knowledge questions, more than half were unsure of the answers or answered wrongly.
Taken from Straits Times


	


	
&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/017ff29bcf0a3d9d2ffe1c9b708811988ce4f43472c079b43a13194f06c194c8/Live-Project---Final-Presentation-Group-7_Page_06.jpg" data-mid="173762735" border="0"  src="https://freight.cargo.site/w/1000/i/017ff29bcf0a3d9d2ffe1c9b708811988ce4f43472c079b43a13194f06c194c8/Live-Project---Final-Presentation-Group-7_Page_06.jpg" /&#62;
&#60;img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/74a6ca9fd3d4234703322852c866b1e7d9a7b5c101db9f930feac04c83c35c07/Live-Project---Final-Presentation-Group-7_Page_07.jpg" data-mid="173762740" border="0"  src="https://freight.cargo.site/w/1000/i/74a6ca9fd3d4234703322852c866b1e7d9a7b5c101db9f930feac04c83c35c07/Live-Project---Final-Presentation-Group-7_Page_07.jpg" /&#62;
Taken from Project Slides


	
	This show is relevant for the Singaporean youth as whether you like it or not, they will continue to be sexually active - it’s important to inform them to mitigate the risks that come with it.&#38;nbsp;Teenagers are brought up to feel guilty about their sexual tendencies. Singapore is often found referring to sexual acts between teenagers as a crime. Is this a realistic approach?&#38;nbsp;Hence, we aim to provide a safe space for young people to have open conversations about sex and their own experiences.


	

	
&#60;img width="2720" height="1530" width_o="2720" height_o="1530" data-src="https://freight.cargo.site/t/original/i/2649667e3b0f1f5456d619fb63800ced8cdf728a7627fe7aa5cb376abce7f177/Live-Project---Final-Presentation-Group-7_Page_09.jpg" data-mid="173762746" border="0"  src="https://freight.cargo.site/w/1000/i/2649667e3b0f1f5456d619fb63800ced8cdf728a7627fe7aa5cb376abce7f177/Live-Project---Final-Presentation-Group-7_Page_09.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8be583d99e96fb0074834edda3039dff1e5a91ce4a3e7a740c14538b6100a5b9/Live-Project---Final-Presentation-Group-7_Page_10.jpg" data-mid="173762747" border="0"  src="https://freight.cargo.site/w/1000/i/8be583d99e96fb0074834edda3039dff1e5a91ce4a3e7a740c14538b6100a5b9/Live-Project---Final-Presentation-Group-7_Page_10.jpg" /&#62;
Taken from Project Slides



	
	We defaced public toilets. For the greater good!&#38;nbsp;Hear us out - Have you ever seen, or better yet, drawn genitals on your books, friends books, walls or bathroom booths? We have grown up with this culture. What if we could use this iconology in the spirit of the show - to create a space for judgement free conversations about sex?


	

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4225311db488aee23aac7933d6c9500d88ec0f5abbe1c6140e37969d1c4332b9/Live-Project---Final-Presentation-Group-7_Page_13.jpg" data-mid="173762750" border="0"  src="https://freight.cargo.site/w/1000/i/4225311db488aee23aac7933d6c9500d88ec0f5abbe1c6140e37969d1c4332b9/Live-Project---Final-Presentation-Group-7_Page_13.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed6b9b53176c5dc04e5011aa99a75d83f0c8dedd3b197d0f46b234b07e92b5cf/Live-Project---Final-Presentation-Group-7_Page_14.jpg" data-mid="173762749" border="0"  src="https://freight.cargo.site/w/1000/i/ed6b9b53176c5dc04e5011aa99a75d83f0c8dedd3b197d0f46b234b07e92b5cf/Live-Project---Final-Presentation-Group-7_Page_14.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3ebf68cd02ab9749bf82b3245923e341aa609b5a13a81df9881982a7dcc5b77/Live-Project---Final-Presentation-Group-7_Page_12.jpg" data-mid="173762751" border="0"  src="https://freight.cargo.site/w/1000/i/b3ebf68cd02ab9749bf82b3245923e341aa609b5a13a81df9881982a7dcc5b77/Live-Project---Final-Presentation-Group-7_Page_12.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ecd20a533ab2831fb1f54db95c1334821ccfb4f95075c3b11bda0e3c163588f4/Live-Project---Final-Presentation-Group-7_Page_15.jpg" data-mid="173762748" border="0"  src="https://freight.cargo.site/w/1000/i/ecd20a533ab2831fb1f54db95c1334821ccfb4f95075c3b11bda0e3c163588f4/Live-Project---Final-Presentation-Group-7_Page_15.jpg" /&#62;
Taken from Project Slides



	
	We took to the bathroom cubicles in Singaporean universities, and drew genitals and common sex questions onto the walls. The user would enter the stall, shocked by the imagery and would sit down on the seat before they encounter the QR code on the toilet stall. Intrigued by the sex stories and imagery, the user would be motivated to scan the code where they will then hear Otis’ voice from the stall next to them, from the built-in speakers to emit a feeling of a conversation with a neighbour in the cubicle.
The user will be encouraged to check their phone and share an embarassing sexual or question on the webpage. Upon submitting their response, our AI will scan for keywords based on their response that will lead to a pre-recording of Otis attempting to comfort them about this secret and to watch Sex Education for more. As there is a possibility that not all bathroom stalls can implement this experience, a trailer will play instead based on Otis’ counsel words that will prompt them to watch the show.
Through this campaign, we hope to generate some possible absurd headlines from local news sites like these:




	

	
	
&#60;img width="5494" height="2895" width_o="5494" height_o="2895" data-src="https://freight.cargo.site/t/original/i/0d3b094bae4aeb7078564675d935080e3e4daf24d954f7c62f1ff5f0de95cec3/Live-Project---Final-Presentation-Group-7_Page_16.jpg" data-mid="173762753" border="0"  src="https://freight.cargo.site/w/1000/i/0d3b094bae4aeb7078564675d935080e3e4daf24d954f7c62f1ff5f0de95cec3/Live-Project---Final-Presentation-Group-7_Page_16.jpg" /&#62;
Taken from Project Slides


	
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